Privacy Policy
Last updated: September 12, 2026
Maulin Parikh Digital Marketing Ltd. (“MPDM,” “we,” “us,” or “our”) is a digital marketing agency based in Calgary, Alberta, Canada. This Privacy Policy explains how we collect, use, disclose, and protect information in connection with our website (maulinparikh.ca), our marketing services, and the applications we operate to manage advertising on behalf of our clients, including the MPDM Marketing API application registered with Meta Platforms, Inc.
1. Who This Policy Covers
This policy applies to three groups of people:
- Visitors to our website, maulinparikh.ca.
- Our clients (businesses that engage MPDM for marketing services) and their authorized staff.
- Individuals whose information passes through advertising platforms we manage on behalf of a client, for example someone who submits a lead form on a client’s Facebook or Instagram ad.
2. Information We Collect
a. Website visitors
When you visit maulinparikh.ca, we may collect standard analytics information such as your IP address, browser type, device type, pages visited, and referring website, typically through tools such as Google Analytics and Google Tag Manager. If you submit a contact form, we collect the information you provide, such as your name, email address, phone number, and message.
b. Clients
To provide our services, we collect business contact information (name, email, phone), billing information, and, where a client grants us access, credentials or permissions to their advertising accounts, business pages, and related assets on platforms such as Meta (Facebook and Instagram), Google, and others.
c. Data processed through client ad accounts (including via the Meta Marketing API)
MPDM operates a registered application with Meta (“MPDM Marketing API”) that allows us, acting on behalf of our clients and only within the access those clients grant us, to manage advertising campaigns, review performance metrics, and, where a client runs Meta Lead Ads, retrieve lead information submitted by the public in response to those ads (for example, a name, phone number, email address, and answers to qualifying questions). This information is collected by Meta on the client’s behalf, made available to us through the Marketing API strictly for the purpose of managing and reporting on that client’s advertising, and is never used by MPDM for any purpose unrelated to the services requested by that client.
MPDM does not sell this information, does not use it to build audiences across unrelated clients, and does not retain it beyond what is reasonably necessary to deliver the client’s campaign reporting and lead-handling services described in our service agreement with that client.
3. How We Use Information
- To provide, operate, and improve our marketing services.
- To communicate with clients and website visitors who contact us.
- To manage, optimize, and report on advertising campaigns on behalf of clients.
- To meet legal, accounting, and regulatory requirements.
4. How We Share Information
We share information only in the following circumstances:
- With the advertising platforms themselves (such as Meta and Google), as required to run and report on campaigns.
- With the specific client on whose behalf the data was collected, for example passing along a lead form submission from their own ad.
- With service providers who support our operations (such as hosting or reporting tools), under confidentiality obligations.
- Where required by law, regulation, or valid legal process.
We do not sell personal information.
5. Data Retention
We retain information for as long as necessary to provide our services to the relevant client, and afterward only as required for legitimate business, legal, or accounting purposes. Lead data accessed through a client’s advertising account via the Meta Marketing API is retained only as needed for active reporting and campaign management, consistent with our agreement with that client.
6. Your Rights and Data Deletion
Depending on your location, you may have the right to request access to, correction of, or deletion of your personal information. If you believe your information was collected through a client’s advertising campaign and you would like it deleted from our systems, or if you are a website visitor or client contact with a privacy request, see our Data Deletion Instructions or contact us using the details below. Note that MPDM can only act on data within our own systems; requests concerning a business’s own records should also be directed to that business directly.
7. Security
We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Our website and services are directed at businesses and are not intended for children under 13, and we do not knowingly collect personal information from children.
9. Governing Law
This policy is governed by the laws of the Province of Alberta and the federal laws of Canada applicable therein, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision.
11. Contact Us
Maulin Parikh Digital Marketing Ltd.
311 Cranleigh View SE, Calgary, AB, T3M 0G2, Canada
Email: info@maulinparikh.ca