Badyal Toor Law Firm

Badyal Toor Law Firm, based out of Calgary, is a boutique team with contemporary approaches to legal problems. They work collaboratively with clients to provide expert advice about the best path forward to meet your legal needs. We guide clients through litigation, personal injury, real estate, wills and estate, and business matters. Their lawyers engage with clients to understand their goals, identify options for how to get there, and provide expert advice on the best alternatives. Having a strong legal advocate makes a difference in people’s lives. We want to contribute and make a difference in the community we live and work in.


Badyal Toor Law Firm




  • Search Engine Marketing (SEM)
  • Google AdWords Campaign
  • Copywriting


  • Google Analytics
  • Google AdWords (PPC)
  • Copywriting Services
  • Freelance Services

The Needs

Badyal Toor Law Firm, based out of Calgary, Alberta, specializes in litigation, personal injury, real estate, wills and estate, and business matters. Despite having an existing website, the client sought to increase traffic to their landing pages for Real Estate Law and Wills and Estates. To achieve this, the client required the ability for interested clients to complete inquiry forms without leaving the landing pages. Additionally, they desired a SEM campaign via Google PPC and copywriting services to improve their online presence.

The Outcome

We started by conducting a market analysis of the top 5 competitors and provided the client with a keyword analysis report for each one. Based on this research, we narrowed down the top 10 keywords and built out individual campaigns for each. We also created custom forms for the two landing pages and tied them to Google Analytics and Tag Manager to track user behavior and conversions.

Our team’s copywriting services were employed to create an efficient and attractive ad campaign. This resulted in increased responses from potential clients and a lower CPC over the last month. Although we primarily work with WordPress, the client’s preexisting website was created on SquareSpace, but our team has experience working with multiple platforms.

Overall, we provided Badyal Toor Law Firm with an effective and tailored digital marketing campaign that helped to achieve their objectives. We remain committed to delivering top-quality services to all our clients.

“Their team provided outstanding service in setting up our Google PPC campaign and creating custom forms for our website. As someone without much web design knowledge, I was struggling to make these changes on my own. However, Maulin and his team were able to turn things around quickly, and within just two days, we had a fully operational PPC campaign and updated website. I was impressed by their professionalism, responsiveness, and attention to detail. I cannot wait to work with them again on the redesign of our company website. Thank you, Maulin Parikh Digital Marketing, for your amazing services!”

Amandip BadyalAdministrative Manager
Change Marketing Forever

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