AstonMorrone Designs is a residential and interior design firm based out of Calgary, AB. Founded on the bases of bespoke design, they pride themselves on bringing each of their unique client’s visions to life. No matter what project they are designing, they always aim to make an impact; recognizing that every great design is the result of a combination of ideas, they're inspired by embracing the life and diversity of each client.

Client

AstonMorrone Designs

Year

2022

Goals

  • Develop Branding
  • Redesign Website
  • Search Engine Optimization (SEO)
  • Google Ad Campaign
  • Copywriting

Services

  • Brand Identity
  • Web Design
  • SEO & Google Analytics
  • Google Adwords (PPC)
  • Copywriting Services

The Needs

Our residential and interior design firm client is in need of a full website redesign to attract higher end clients within the luxury residential space. The focus of the redesign needs to be on branding, copywriting, custom galleries, and Google Analytics. By highlighting the firm’s unique design aesthetic and services through strong branding and compelling copy, the website needs to be able to attract potential clients looking for luxury design solutions. The custom galleries should showcase the firm’s portfolio of work and the google analytics will help to track the website’s performance. This redesign should allow the firm to establish a strong online presence, reaching potential clients and solidifying their reputation as a premier luxury design firm.

Colors & Material

Black

#000000

Dim Gray

#6b6b6b

Whisper

#e6e6e6

Typography

Source Sans Pro

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Roboto

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

The Outcome

This was such a fun project to work on! The focus of the redesign was to create a clean, neutral aesthetic that puts the spotlight on the beautiful design renderings. The neutral color palette and clean layout help to focus the viewer’s attention on the stunning portfolio, which has been expertly curated and presented in a masonry-style gallery. We wanted to ensure that the website’s design reflects the firm’s commitment to creating timeless, sophisticated spaces for their clients, and the new design does just that. Plus, it’s easy on the eyes and fun to navigate. With this new website, we are confident that our client will be able to showcase their portfolio in the best possible light and attract more high-end clients.

“Our team had an incredible experience working with Maulin to build our website. The process was seamless, and the tools provided by the design team at Maulin Parikh made it easy to edit and update our website. The galleries were especially impressive, and we were able to showcase our work in a way that I couldn't have done without the integration of architecture galleries. I highly recommend this team for anyone looking to create an incredible website.”

Keegan MorronePresident & CEO
Change Marketing Forever

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